I am researching how fashion labels and retailers use software systems to market and connect with their consumer base.


Go to our Business Research Guide

Try the Business Source Complete database.
Try "fashion merchandising" in the first search box.
Try one of these words in the second search box:  online, digital,
Internet, software, networking.

In the ABI/INFORM database, try "clothing industry" or "fashion industry" combined with other 

	"clothing industry" AND "software packages"
	"clothing industry" AND "multichannel marketing"
	"clothing industry" AND "social networks"
	"clothing industry" AND "digital technology"
	"clothing industry" AND "social marketing"
  • Last Updated May 11, 2020
  • Views 55
  • Answered By UHD Librarian

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