I am researching how fashion labels and retailers use software systems to market and connect with their consumer base.
Answer
Go to our Business Research Guide Try the Business Source Complete database. Try "fashion merchandising" in the first search box. Try one of these words in the second search box: online, digital, Internet, software, networking. In the ABI/INFORM database, try "clothing industry" or "fashion industry" combined with other terms, i.e., "clothing industry" AND "software packages" "clothing industry" AND "multichannel marketing" "clothing industry" AND "social networks" "clothing industry" AND "digital technology" "clothing industry" AND "social marketing"