How do I find the market share information for a company or an industry I’m researching?
To find the market share for a company or industry, consult the Market Share Reporter or MarketLine Advantage. Market Share Reporter presents comparative business statistics. Each entry features a descriptive title, data and market description, a list of producers/products along with their market share, and cites original sources. To find market share in MarketLine Advantage, search for the company or industry name. Some of the reports will contain market share information while others will not.
If neither of these resources have information about the company or industry you are researching, try searching in LibSearch, the box on the center of the library homepage, for the company name and the words market share. You can also try searching Business Source Complete or ABI Inform. Consider using industry association web sites too; sometimes they will have market share information.